Azadeh Aiden, founder of fashion label Aiden, is a 34-year-old mother of two who studied business administration.
Aiden is a customized accessories label which embraces change with each and every collection, and aims to improve and spread happiness through its customized, hand embroidered accessories.
It all began when fashion designer Huda Al Nuaimi’s designs inspired Azadeh Aiden and she decided to fulfill her dream of entering the fashion industry. She has been working on her handcrafted embroidery designs line since 2018.
Her inspiration comes from women, including, as she puts it, “myself, the woman I want to be and the women I encounter.” She finds it fascinating that women can be powerful and sensitive at the same time.
She has a strong attachment to her employees and loves to provide an environment for other talented women to grow professionally.
Azadeh Aiden wants to continue to push the boundaries of her company and take it to the next level.