Negar Taiebi, born in 1995, has a bachelor’s degree in architecture and is currently a student of French literature in the Science and Research Branch of Tehran Islamic Azad University.
The environment that she grew up
in is reflected in her work and brand,
Negareh.
When she began experimenting with fashion design, Negar wanted to utilize her personal space and style which were inspired by music and the classical movies of the ’50s and ’60s while also being in sync with the world and nature, and most important of all, history.
Music is one of the pillars in her designs due to her affection towards music, and more specifically, the works of French composer, Erik Satie, who lived in the 19th and 20th centuries. Satie was a master of association of passing moments with foggy and cloudy spaces.
In addition to music, classical movies have also inspired her with her biggest inspiration being Audrey Hepburn.
Hepburn believed that “Why change? Everyone has their own style. When you have found it, you should stick to it.”
Negar believes that for a better life one must be in tune with the world and nature. In her designs for Negareh she has created a cloudy and mysterious environment with a focus on a selection of fabrics, color palettes, and her photography.
The end creation is a completely personal space that shows her worldview. In this direction she utilizes white, bright, and see-through fabrics such as organza, netting, silk, etc. which symbolize reflections in water, clouds, sounds and fragrances that linger in the air during sunset.
Her views of her work are not limited to the world of fashion. She thinks creating a piece of art should not be for and in accordance with fashion photography. In general, Negareh tries to compile the aforementioned arts and create a sense of nostalgia in its audience.
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