Zahra Zarrinmehr, born June 1994, graduated with a master’s degree in architecture. She has been working in the field of fashion since 2017 and is currently operating under her own brand, ZiZi.
Since architecture and clothing design are the reflection of a society’s identity and culture, her brand has tried to show Iran’s culture and civilization in its new collection, which is inspired by the traditional clothes and architecture of each region.
In Zarrinmehr’s opinion, by designing these traditionally inspired clothes, we can create an outfit that is both in line with the interactions of today’s society and that shows each province’s local costume. Therefore, the purpose of this collection is to update and modernize local clothing and make them attractive to younger generations, who are more inclined to wear fashionable Western clothes.
ZiZi’s motto is:
Iranian women’s clothing is not only a covering It is also an artistic expression and representation of her in the modern world.
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