The Consumer Electronics Show is one of the world’s largest technology events, held annually on the first days of the year in Las Vegas, USA. At the show, Companies showcase their latest achievements and innovations in electronics, home appliances, gadgets, mobile tools, virtual reality, the Internet of Things, and cars. Follow the event highlights with Trends.
DriveOS is Nvidia’s autonomous platform operating system that premises safe, real-time AI processing with its advanced features. The Drive AGX supercomputer, which princesses data in real-time, is one of the three computers forming the Nvidia autonomous toolkit. The other two include Nvidia DGX for training AI models and the Nvidia Omniverse platform for testing software and generating synthetic data in simulated environments.
Toyota has been a customer of two other Nvidia cloud computing systems for years. In 2019, the company began using these technologies to develop, train, and validate its autonomous vehicle technology. Two years ago, the company also announced its plans to install Nvidia supercomputers in its future vehicles: “Toyota is a prime example of our cloud-to-vehicle- strategy. We have previously partnered with Toyota in the cloud space, and we are now eager to expand this collaboration.”
At the CES 2025 exhibition, the autonomous technology startup Aurora Innovation and the automotive manufacturer Continental also announced their long-term collaboration with Nvidia to use the company’s Drive Thor chip in their autonomous trucks.
Related Links:
https://www.ces.tech/videos/2024/december/nvidia-takes-the-stage-ces-2025-keynote-reveal/
After five years, Sony Honda Mobility has finally begun pre-selling its first electric vehicle. Sony has been aiming to enter the electric vehicle market for several years and has collaborated with Honda. Now, the Sony Honda Mobility brand has started pre-sales of its first electric vehicle after five years. This vehicle was initially set to be offered in two trims, Vision0S and Vision-S 02, but it is now known as Afeela 1. The price of the Afeela electric vehicle will start at $89,900.
According to a Verge report, Sony Honda Mobility announced the price and pre-order details for the Afeela 1 at its press conference at CES on January 7. The vehicle will be available in two trims: Afeela 1 Origin, priced at $89,900, and Afeela 1 Signatur, priced at $102,900. Both prices include a complimentary three-year subscription for various internal vehicle features, including level 2+ driver assistance and an AI-equipped personal assistant. However, this new vehicle will only be available for sale in California for now.
A few months ago, when Honda Mobility’s CEO wanted to unveil the car, he asked it to come out on stage by saying, “Come out, Afeela,” on his phone. The car then appeared on stage. He said this was a demo of new technology, but it’s unclear if voice commands have been implemented in the final version of the vehicle.
While Chinese companies make up over a quarter of the registered exhibitors at CES 2025, many of the country’s tech giants are absent. According to the South China Morning Post, despite the intensifying technology war between Beijing and Washington, CES 2025 is seeing a surge in Chinese exhibitors. According to a list on the event’s website, over 1,300 Chinese companies are set to showcase their latest products. Together, they make up more than a quarter of the 4,500 registered exhibitors, making China the largest foreign participant this year. However, this indicates an increase compared to the 1,115 registered Chinese companies at CES 2024 and the 493 listed in 2023. The number of exhibitors this year is still lower than the record of 1,551 Chinese companies at CES 2018, which accounted for more than a third of all participants. A notable absence this year is BysteDance, which registered last year; however, its subsidiary TikTok is present at the exhibition.
Prominent names such as “Baidu,” “Huawei,” and “DJI,” which participated in previous years, are not present at this year’s exhibition. The “Alibaba Group” maintains its presence at the expo with its cloud computing and artificial intelligence unit, “Alibaba Cloud.” The participation of Chinese companies at the CES exhibition is overshadowed by increasing tensions between the two largest economies in the world. The Bureau of Industry and Security of the “U.S. Department of Commerce” announced on January 2 that it is reviewing a legal proposal to remove China from the drone supply chain. Additionally, according to informed sources, the U.S. intends to impose new restrictions on the supply of advanced artificial intelligence chips from China by third countries before Joe Biden leaves the White House. Artificial intelligence, which has emerged as a key battleground between the U.S. and China, is expected to dominate the exhibition. “Jensen Huang,” the CEO of the world’s most valuable AI chip supplier, Nvidia, is set to deliver the keynote speech on January 6. The company plans to unveil new graphics processors at this event. Areas like robotics, quantum computing, autonomous driving, augmented reality, and virtual reality are also hot topics at the exhibition.
The Hong Kong Science and Technology Parks Corporation (HKSTP), along with the Hong Kong Trade Development Council (HKTDC) and the Hong Kong Electronics Industries Association (HKEIA), is leading the largest delegation of technology companies at this year’s CES exhibition. According to the Hong Kong Science and Technology Parks Corporation, exhibitors include five industrial sectors: artificial intelligence and data, advanced electronic and robotic equipment, advanced materials and sustainable technologies, digital transformation, and life and health. The number of visitors to CES 2025 is expected to exceed 138,000 from last year, with over 40% coming from outside the United States.
The Next Generation of Toyota Vehicles Will Be Built With Supercomputers and Nvidia’s Autonomous Operating System.
Toyota and Nvidia have been collaborating for years and are now expanding this partnership surrounding autonomous technology. Toyota announced at CES 2025 that its next-generation vehicles will support autonomous driving capabilities through Nvidia’s Drive AGX Orin supercomputer and the company’s safety-focused operating system, DriveOS.
DriveOS is Nvidia’s autonomous platform operating system that premises safe, real-time AI processing with its advanced features. The Drive AGX supercomputer, which princesses data in real-time, is one of the three computers forming the Nvidia autonomous toolkit. The other two include Nvidia DGX for training AI models and the Nvidia Omniverse platform for testing software and generating synthetic data in simulated environments.
Toyota has been a customer of two other Nvidia cloud computing systems for years. In 2019, the company began using these technologies to develop, train, and validate its autonomous vehicle technology. Two years ago, the company also announced its plans to install Nvidia supercomputers in its future vehicles: “Toyota is a prime example of our cloud-to-vehicle- strategy. We have previously partnered with Toyota in the cloud space, and we are now eager to expand this collaboration.”
At the CES 2025 exhibition, the autonomous technology startup Aurora Innovation and the automotive manufacturer Continental also announced their long-term collaboration with Nvidia to use the company’s Drive Thor chip in their autonomous trucks.
Related Links:
https://www.ces.tech/videos/2024/december/nvidia-takes-the-stage-ces-2025-keynote-reveal/
Sony Has Started Pre-Sales of the Afeela 1 Electronic Vehicle at a Base Price of $90,000
After five years, Sony Honda Mobility has finally begun pre-selling its first electric vehicle. Sony has been aiming to enter the electric vehicle market for several years and has collaborated with Honda. Now, the Sony Honda Mobility brand has started pre-sales of its first electric vehicle after five years. This vehicle was initially set to be offered in two trims, Vision0S and Vision-S 02, but it is now known as Afeela 1. The price of the Afeela electric vehicle will start at $89,900.
According to a Verge report, Sony Honda Mobility announced the price and pre-order details for the Afeela 1 at its press conference at CES on January 7. The vehicle will be available in two trims: Afeela 1 Origin, priced at $89,900, and Afeela 1 Signatur, priced at $102,900. Both prices include a complimentary three-year subscription for various internal vehicle features, including level 2+ driver assistance and an AI-equipped personal assistant. However, this new vehicle will only be available for sale in California for now.
The Afeela Electric Vehicle from Sony and Honda
Pre-orders will begin on January 7, and California residents can reserve the vehicle for a refundable deposit of $200. It’s unclear when Afeela will be available in other states and countries. Only the “Core Black: color option appears to be currently available. The Signature trim is scheduled for delivery in 2026, while customers will have to wait until 2027 for the more affordable Origin trim. In the latest released images, Honda Mobility’s CEO described the vehicle as “near-final” and similar to a combination of Tesla models with the Lucid Air.
A few months ago, when Honda Mobility’s CEO wanted to unveil the car, he asked it to come out on stage by saying, “Come out, Afeela,” on his phone. The car then appeared on stage. He said this was a demo of new technology, but it’s unclear if voice commands have been implemented in the final version of the vehicle.
Absence of Major Chinese Companies at CES 2025
While Chinese companies make up over a quarter of the registered exhibitors at CES 2025, many of the country’s tech giants are absent. According to the South China Morning Post, despite the intensifying technology war between Beijing and Washington, CES 2025 is seeing a surge in Chinese exhibitors. According to a list on the event’s website, over 1,300 Chinese companies are set to showcase their latest products. Together, they make up more than a quarter of the 4,500 registered exhibitors, making China the largest foreign participant this year. However, this indicates an increase compared to the 1,115 registered Chinese companies at CES 2024 and the 493 listed in 2023. The number of exhibitors this year is still lower than the record of 1,551 Chinese companies at CES 2018, which accounted for more than a third of all participants. A notable absence this year is BysteDance, which registered last year; however, its subsidiary TikTok is present at the exhibition.
Prominent names such as “Baidu,” “Huawei,” and “DJI,” which participated in previous years, are not present at this year’s exhibition. The “Alibaba Group” maintains its presence at the expo with its cloud computing and artificial intelligence unit, “Alibaba Cloud.” The participation of Chinese companies at the CES exhibition is overshadowed by increasing tensions between the two largest economies in the world. The Bureau of Industry and Security of the “U.S. Department of Commerce” announced on January 2 that it is reviewing a legal proposal to remove China from the drone supply chain. Additionally, according to informed sources, the U.S. intends to impose new restrictions on the supply of advanced artificial intelligence chips from China by third countries before Joe Biden leaves the White House. Artificial intelligence, which has emerged as a key battleground between the U.S. and China, is expected to dominate the exhibition. “Jensen Huang,” the CEO of the world’s most valuable AI chip supplier, Nvidia, is set to deliver the keynote speech on January 6. The company plans to unveil new graphics processors at this event. Areas like robotics, quantum computing, autonomous driving, augmented reality, and virtual reality are also hot topics at the exhibition.
The Hong Kong Science and Technology Parks Corporation (HKSTP), along with the Hong Kong Trade Development Council (HKTDC) and the Hong Kong Electronics Industries Association (HKEIA), is leading the largest delegation of technology companies at this year’s CES exhibition. According to the Hong Kong Science and Technology Parks Corporation, exhibitors include five industrial sectors: artificial intelligence and data, advanced electronic and robotic equipment, advanced materials and sustainable technologies, digital transformation, and life and health. The number of visitors to CES 2025 is expected to exceed 138,000 from last year, with over 40% coming from outside the United States. 
