British cars and their exquisite styles have always fascinated Kourosh Mansory, the owner and namesake of MANSORY. This passion led him to the renowned luxury car tuning company based in Brand, Germany. Founded in 1989 by an Iranian-British automotive enthusiast, the company has established itself as a leader in the industry.
How it started
Kourosh Mansory was born in 1960 in Iran. Due to his passion for British luxury cars, he moved to the United Kingdom, where he immersed himself in the world of high-end automotive culture. He spent several years studying British craftsmanship, automotive design, and engineering. The influence of British luxury car brands like Rolls-Royce and Aston Martin significantly shaped his vision for the future.
In 1989, Mansory established MANSORY, a car tuning company headquartered in Munich, Germany. The company initially focused on British brands, offering bespoke customizations for Rolls-Royce, Bentley, and Aston Martin. Over time, Mansory expanded its operations to include a wider range of high-performance and luxury brands: Aston Martin, Audi, Bentley, BMW, Bugatti, Ferrari, Lamborghini, Lotus, Maserati, Mercedes-Benz, Rolls-Royce, and Tesla.
By 2001, Mansory had outgrown its initial facilities in Munich and moved its headquarters to Brand, a small town in the Fichtel Mountains of Germany. The company’s reputation grew rapidly for its bold, extravagant designs and precision-engineered performance upgrades.
In 2007, Mansory cemented its reputation as a global leader in automotive customization by acquiring the Porsche tuning division of Rinspeed AG. This acquisition allowed MANSORY to enter the Porsche market and Broaden its customer base.
Today, MANSORY operates a global dealership network with locations in Europe, North America, Asia, and the Middle East. Its clientele includes high-net-worth individuals, celebrities, and automotive enthusiasts who demand unparalleled exclusivity and performance.
Philosophy and Rivalry
Kourosh Mansory’s vision has always been to create extraordinary, high-performance vehicles that reflect the individuality of their owners. His company combines cutting-edge technology with traditional craftsmanship to produce some of the most exclusive and visually striking vehicles in the world. Mansory’s bold and sometimes controversial designs often feature aggressive aerodynamic kits, luxurious interiors, and unique color schemes. His over-the-top designs have also attracted criticism for being too ostentatious. However, Kourosh Mansory has embraced the polarizing reactions, stating that his company’s purpose is to push boundaries and create art that inspires conversation.
Mansory competes with other luxury tuning firms such as Brabs, Novetic, Alpina, and TechArt. Despite the competition, MANSORY has carved a niche for itself with its extreme designs and a focus on the ultra-luxury segment. Unlike rivals focused on specific brands, MANSORY works with a wide range of manufacturers, including SUVs, supercars, and electric vehicles. Moreover, the ability to modify even the smallest details to suit the owner’s tastes and having an instantly recognizable signature gives MANSORY an edge over its rivals.MANSORY thrives by differentiating itself as the go-to choice for clients who value opulence and exclusivity over convention. Its rivalry with these companies is a testament to the demand for bespoke automotive excellence in the luxury market.
In recent years, Mansory has expanded into new markets, including yachts and motorcycles. The company continues to innovate, unveiling limited-edition models and concept vehicles that blend luxury with cutting-edge technology.
Kourosh Mansory is widely regarded as a pioneer in the luxury tuning industry. His company stands out as a testament to his vision, creativity, and commitment to excellence. Despite controversies, MANSORY remains a leading name in the world of automotive customization, synonymous with exclusivity and opulence.
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