Arash Alereza, born on June 25, 1978, in Tehran, Iran, is a seasoned mechanical engineer with a Bachelor’s Degree from the University of Guilan. As the CEO of a leading company in Iran’s industrial ventilation sector, he has over two decades of experience and a passion for innovation. Alereza has played a pivotal role in developing smoke extraction systems for underground structures, combining international expertise with local insight to deliver safe, efficient, and regulation-compliant ventilation solutions tailored to modern construction needs. In this interview, he shares his journey, challenges, and vision for the future of industrial ventilation.
1. How did your journey into the industrial ventilation industry begin, and what sparked your interest in this specialized field?
My journey started during a major construction project in Iran, where I noticed a critical gap in specialized ventilation systems for underground spaces. At the time, the industry here was underdeveloped in this area, and the need for safe, efficient systems was undeniable. I dove into technical research, studying the approaches of leading international companies like Novenco in the Netherlands. Their cutting-edge solutions inspired me to bring similar expertise to Iran. The challenge of addressing a complex, underserved aspect of building engineering was what initially sparked my interest and drove me to enter this field.
2. What fuels your passion for industrial ventilation, and how did you carve your path in such a niche area?
I’ve always been fascinated by the technical side of engineering, especially the challenge of designing systems that are both functional and innovative. Industrial ventilation, particularly for underground structures, was a relatively new field in Iran when I started. There were no clear roadmaps, so I had to forge my own path—studying global standards, experimenting with designs, and adapting solutions to local needs. The idea of creating systems that protect lives by ensuring safe air quality in confined spaces like parking garages or basements was incredibly motivating. Each project felt like an opportunity to solve a unique puzzle, blending science, engineering, and real-world impact.
3. What brands or products does your company specialize in, and what makes them stand out?
We specialize in high-performance ventilation systems from Novenco and Aironn, two globally respected brands known for their reliability and advanced technology. Our product lineup includes exhaust fans, jet fans, and supply fans tailored for underground environments like parking garages. What sets these systems apart is their efficiency, durability, and compact design, which maximize airflow while minimizing space requirements. For example, Novenco’s systems are engineered with precision to handle high-pressure environments, and Aironn’s fans offer versatility for various project scales. These qualities ensure long-term performance and compliance with international safety standards.
4. Which specific models or brands do you recommend for exhaust and supply fans, and why?
For exhaust and supply fans, we often recommend Novenco’s jet fan systems and Aironn’s axial and centrifugal fans, alongside our VTP models. The choice depends on the project’s specific needs—factors like air volume, pressure requirements, and spatial constraints. Novenco’s fans are ideal for large-scale projects due to their high efficiency and robust construction. Aironn’s models excel in flexibility, making them suitable for both small and medium-sized installations. VTP fans are a great fit for customized applications where unique airflow dynamics are needed. Each of these options is backed by rigorous testing and proven performance in real-world conditions.
5. What has been the most significant challenge you’ve faced in your career?
Navigating the complex and often restrictive regulations in Iran’s construction industry has been a major challenge. These regulations can sometimes lag behind global standards, making it difficult to implement cutting-edge solutions without extensive advocacy and adaptation. Balancing compliance with innovation requires constant negotiation and creative problem-solving. Over the years, I’ve learned to view these challenges as opportunities to educate stakeholders and push for progress in the industry.
6. What professional achievement are you most proud of?
I’m deeply proud of building a career that spans over 20 years in industrial ventilation, rooted in integrity and a commitment to excellence. One standout moment was authoring Iran’s fire safety regulations for parking garages in 2015. During my training with Novenco in the Netherlands, I gained insights into advanced smoke extraction systems. When tasked with drafting these regulations for Iran, I saw it as a chance to elevate our country’s safety standards. Seeing those regulations approved and implemented was a milestone that reinforced the impact of combining global expertise with local dedication.
7. What is your vision for the future of your company, and how do you plan to achieve it?
Our vision is to remain a leader in Iran’s ventilation industry while expanding our reach and capabilities. We aim to integrate the latest advancements in ventilation technology, such as smart control systems and energy-efficient designs, into our projects. To achieve this, we’re investing in continuous training for our team, strengthening partnerships with international brands, and exploring new markets within Iran and beyond. Despite economic and regulatory challenges, I’m optimistic about our growth and our ability to set new benchmarks in the industry.
8. Could you provide more details about your company’s services and how you approach projects?
Our company specializes in HVAC solutions, with a particular focus on ventilation systems for underground spaces like parking garages and basements. We provide end-to-end services, starting with detailed system design and engineering drawings tailored to each project’s needs. We assess factors like air volume, pressure, and spatial constraints to select the best equipment—whether it’s exhaust fans, jet fans, or supply fans from brands like Novenco or Aironn. Our team handles procurement, installation, and commissioning, ensuring every system operates at peak performance. We also offer consultation and after-sales support to maintain long-term client satisfaction. Our approach combines cutting-edge technology with a deep understanding of local conditions, ensuring both efficiency and compliance.
9. How do you think safety and regulations in the ventilation industry can be improved?
Safety is non-negotiable in our field, as ventilation systems directly impact human lives. Current regulations in Iran could benefit from greater clarity and technical specificity to ensure consistent safety standards across all projects. For instance, adopting more detailed guidelines on smoke extraction and airflow requirements would help. I also advocate for regular collaboration between industry experts, regulators, and international bodies to align local standards with global best practices. This would not only enhance safety but also encourage innovation in system design.
10. Can you elaborate on your role in developing fire safety regulations for parking garages in Iran?
In 2015, I had the privilege of drafting fire safety regulations for parking garages in Iran, a project that stemmed from my training with Novenco in the Netherlands. Their expertise in smoke extraction systems for underground spaces was eye-opening, and I saw an opportunity to bring those standards to Iran. The process involved analyzing local building codes, identifying gaps in fire safety protocols, and proposing practical yet robust regulations. After extensive consultations with stakeholders, the regulations were approved, marking a significant step forward in ensuring safer underground environments across the country.
11. What advice would you give to the next generation of engineers entering this field?
To young engineers, I’d say: embrace challenges and never stop learning. The field of industrial ventilation requires both technical precision and creative problem-solving. Perseverance is key—whether you’re navigating complex regulations or designing a system for a unique space. Stay curious, seek out global knowledge, and always prioritize safety and quality in your work. Your effort will shape not just your career but also the environments people rely on every day.
